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CEO RADIO
From November 2020, a CEO Radio profile of a truly legendary CEO, the 23-year head of Volvo, Pehr Gyllenhammar:
2016 New York Press Club awards submission:
Twice recognized as best business radio broadcast by the New York Press Club (in 2012 and 2015), CEO Radio was written, voiced, and produced by Ray Hoffman. Among short-form programs on major metropolitan radio stations in the United States, it was the only one that explored leadership, decision making, and the entrepreneurial spirit in a 75-second news feature format.
CEO Radio --running continuously from 2007 through 2022 on WCBS Newsradio 880 in New York; syndicated across the CBS Radio Network on such stations as WWJ/Detroit and KCBS/San Francisco-- was built around Ray's interviews of successful entrepreneurs and chief executives. Multiple segments highlighted different aspects of their experiences.
How would a 10-part CEO Radio profile play? From 2014, a series with Nigerian-American entrepreneur Asmau Ahmed:
THE CEO RADIO ARCHIVE (under construction):
P&G...and The Talk. Chief Brands Officer Marc Pritchard on how Procter and Gamble took a stand on a deadly, generations old, racial issue. Aired 11/8/22:
A new drug in clinical testing is showing very positive results against some nagging abdominal conditions. What’s it called? Ray Hoffman pronounces it...so the rest of us don’t have to! Aired 10/25/22:
A CEO who led by helping his people. Management guru Roger Martin on the examples set by former, two-time, Procter and Gamble CEO A.G. Lafley. Aired 8/30/22:
Sure, plastic bottle recycling is big. But tennis shoe and t-shirt recycling is going to be a whole lot bigger. France's Carbios is enlisting some big consumer brands to join in on a revolution. Aired 8/2/22:
First Act: Plastic Bottles; Second Act: Polyester. France’s Carbios opens up a second front on plastics pollution. CEO Radio with Carbios CEO Emmanuel Ladent. Aired 7/25/22:
How did the Smart Car get so smart? The New York marketing firm StrawberryFrog created a social/cultural movement around it. Meet CEO Scott Goodson. Aired 3/22/22: